DEIGA MUESLI

Packaging

November 2024

Brief:

The Deiga muesli packaging balances sustainability, functionality, and playful sophistication. Made from recyclable materials like post-consumer recycled paper and vegetable-based inks, it reflects Deiga’s commitment to eco-conscious design. An earthy color palette with vibrant fruit and grain illustrations emphasizes freshness, while a hand-drawn typeface adds warmth. Practical features include a secure lid for freshness and a streamlined shape for easy storage. The lid also doubles as a measuring tool, enhancing user experience. This design merges style, sustainability, and convenience, appealing to health-conscious and eco-friendly consumers.

Previous
Previous

Rites of Passage

Next
Next

Rove Magazine