Brief:

This redesign of the Rites of Passage Tattoo Festival at Carriageworks, Sydney, aims to broaden the event’s appeal by updating its visual identity. Traditionally, the festival’s aesthetic has been grounded in classic blackletter, Old English, and gothic styles, which are closely tied to traditional tattoo culture. However, as tattoos become more widely accepted in mainstream culture, this niche aesthetic may appear outdated to an expanding audience. The redesign seeks to modernize the festival’s look to resonate with a broader demographic while maintaining its connection to the art form's roots.